With hundreds of thousands of marketing professionals in the United States alone, it is safe to assume there will always be people interested in learning more about this field.
While there is no denying the ability to find marketing related information online, don’t overlook the importance of reading books. This may sound antiquated, but it is a great way to improve your knowledge base.
Now for the real question: which marketing books are worth reading?
With hundreds upon hundreds of marketing books to choose from, you may go into “information overload” at some point. This is natural. To snap out of this spell, focus your time and energy on these 10 books (in no particular order).
Do you ever wonder why some people say yes when others say no? If so, this book is well worth reading. Soon enough, you will understand what brings people to say yes, which is crucial to your success as a marketing and/or sales professional.
Social media remains a big part of almost every marketing plan. It doesn’t matter how much knowledge you have, it doesn’t matter what you have done in the past, you can learn quite a bit from Kawasaki.
The actionable tips included in this book can be implemented without delay. And that is what you are looking for.
There is “new school marketing” and there is “old school marketing.” If you are ready to leave the past where it belongs, this is the book that can help you do so.
Holiday explains how the marketing game has changed, and most importantly, what you can do to keep pace with the competition.
This book may be 15 years old, but the information provided still pertains in today’s world. Have you ever wondered where your product fits into the market? How about what other companies in your space are doing? If “positioning” is on your mind, let Ries and Trout show you the way.
After reading this book, you will never again look at your market the same way.
As a marketing professional, it is important to understand why people make buying decisions. This book breaks down the findings of Lindstrom’s three-year, seven-million-dollar neuromarketing study. Once you make your way to the end, you will have a greater understanding of why buyers do what they do.
6. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter
Visual storytelling is the wave of the future. It doesn’t matter what type of content you are producing, telling a story is imperative to achieving your goals.
With examples from top companies, as well as color illustrations, this is one of the more exciting marketing books on the market. Best yet, it was published in 2015, meaning that all the information and advice is current.
Marketing is all about hype, right? Not if you listen to what Baer has to say. In this book, he explains the importance of focusing on the customer.
Here is what Chris Brogan of Owner Magazine has to say about the book:
“If you haven’t bought Jay Baer’s book “Youtility,” stop what you’re doing and do that. I swear, this is the next big thing.”
8. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Businessby Jay Conrad Levinson
For many years, this book by Jay Conrad Levinson has been helping marketing professionals achieve great results on a small budget. And guess what? The information included within is timeless.
If you have a small business with a small budget, guerilla marketing is a technique that can yield massive results. This is Levinson’s expertise. Let this book be your guide.
9. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Worksby Pam Didner
Published in September 2014, this book takes on the world of content marketing. Reaching customers through the creation of high quality content is easier than ever before. But of course, it is not without challenges.
Didner discusses how to get started, why you need to rely on content marketing, and advanced strategies that can put you on the right path. If you need actionable advice on taking your content marketing strategy to the next level, this is the book for you.
In today’s world, consumers have more choices than ever before. Marketers need to realize this.
Godin helps you understand how to connect with people who are interested in your product or service. This leads to long term relationships, brand awareness, and trust. And of course, the opportunity to make more sales.
Get Ready to Read
Don’t waste any more time trying to decide which marketing books to read. Instead, start with one of the titles above and go from there. Which one is up to you. Let’s put it this way: you can’t go wrong with any of these!